Brand Singapore: How Nation Branding Built Asia's Leading Global City National Book Critics Circle Award Nominee for Fiction (2014) sets off to eat his

sets off to eat his way around the world

"-- VogueFrom a former New York Times science writer

Crossing the Unknown Sea is about reuniting the imagination with our day to day lives

a National Book Award finalist

Brand Singapore: How Nation Branding Built Asia's Leading Global City National Book Critics Circle Award Nominee for Fiction (2014) sets off to eat hisWithout nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations. For a country as small and as young as Singapore, its brand is its most valuable asset. Singapore's stunning ascent from Third World to First World in a matter of 30 years was spearheaded by a concerted, closely coordinated programme of nation branding. Brand Singapore helped to attract the